- EXPERTISE ON YOUR SOCIAL MEDIA CHANNELS
Knowing the platforms is the first step to becoming a good social media manager. This entails figuring out how to make the most of each channel and setting goals that are unique to it. If Facebook is, for example, your primary source of traffic, understanding what drives interaction on this platform (and how to capitalize on it) should be your top priority.
- BE AWARE OF WHAT YOUR COMPETITORS ARE UP TO
Being good means understanding what others in the space are doing as well as being an expert on your own platforms. Are they doing campaigns focused on current events or using paid advertisements in a particular way? Both of these are excellent things to be conscious of. While you don’t have to copy your rivals, you should be aware of what they’re doing and why. This will give you an idea of how to streamline your own campaigns and what you can test on your various platforms.
- SET STRONG BUT REASONABLE OBJECTIVES
Once you have a thorough understanding of your platforms and rivals, the next move is to set ambitious yet attainable targets. To do so, you must first understand how your channels are doing and then set goals based on that performance. Not only will this strengthen your relationship with your current community, but it will also aid in the brand’s continued development.
- EFFECTIVELY USE ANALYTICS
Understanding what works and why it works is critical for maximizing social campaigns. “In social media, there’s a lot of space for experimentation, and that’s very important for success,” Juliette says. Tracking every test you run and using metrics from analytics tools like Google Analytics and Facebook Insights to refine your campaigns when required is the best way to experiment effectively.
- BEGIN TO UNDERSTAND THE ESSENTIALS OF GRAPHIC DESIGN
Although graphic design skills aren’t a “must-have” for a job in social media, they will undoubtedly help you do your job more efficiently, especially as graphics become more necessary for interaction. This means making original memes and gifs to show off your brand’s unique personality and using software like Canva or Buffer to create graphics that can be used across all of your social media.
While there is no golden formula for becoming a good social media manager, following these measures will ensure that your brand’s interaction and exposure are maximized.
I wish you continued success.